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Governor’s Small Business Webinar Resource Library

The Governor’s Office of Small Business Assistance delivers webinars focused on small business needs. Click on a category of interest below to be directed to relevant webinar topics:

Most Recent

Navigating the HUB Certification
Presented on March 5, 2025
Note: Webinar recording unavailable for Navigating the HUB Certifcation. 

Are you a minority-owned, woman-owned or service-disabled veteran-owned business looking for increased exposure and vendor opportunities? Hosted in partnership with the Texas Comptroller of Public Accounts, this Governor's Small Business Webinar Series will provide an overview of the Statewide Historically Underutilized Business (HUB) Program and will cover eligibility requirements, how and where to get certified, various vendor resources and other frequently asked questions. 

Business Strategy

Optimizing Your Cash Flow
Presented on December 10, 2024

This Governor's Small Business Webinar offers insight from industry experts on how to optimize your business’s cash flow. In addition to providing tips to keep your business financially healthy, we will discuss why it’s important to understand your cash budget to make strategic decisions and improve operations. Whether you are a startup or an established small business, learning how to effectively manage your cash flow is crucial to navigating financial challenges and pursuing opportunities that allow for business growth.

Challenges that Businesses Face
Presented on December 13, 2023

There are many challenges that small businesses face throughout their daily operations and stages of growth. We surveyed thousands of Texas entrepreneurs to discover what were the most common business challenges in 2023. During this webinar, the Governor's Small Business Assistance Team addressed these challenges with strategies of how businesses may overcome them. Subject-matter experts from the U.S. Small Business Administration's Houston District Office, Tarrant County College's Small Business Development Center, Texas A&M University - Central Texas, and the Texas State University's Small Business Development Center shared their expertise and answered questions during a live Q&A session.

Food Trucks 101: Taking Your Restaurant on the Road
Presented on March 16, 2023

With a diversity of delicious and convenient food offerings, it’s no wonder food trucks have been growing in popularity. In this Governor’s Small Business Webinar, learn from experts on the process of developing and creating a successful food truck business. This includes finding the right location, choosing a truck, working through the permit process, creating an engaging customer experience and brand and everything else leading up to opening day! 

Take the STEP: A Guide to the State Trade Expansion Program
Presented on December 28, 2022

The State Trade Expansion Program (STEP), administered by the Texas Department of Agriculture (TDA), aims to increase the number of small businesses that are exporting and increase value for those that are already exporting. STEP allows eligible businesses and business owners to create or expand their export capacity by providing reimbursements for specific export-related expenses. This webinar provided an overview of this program and other helpful resources from the TDA.

What’s Hot, What’s Not: Marketing Tools for Small Business
Presented on December 20, 2022

An ever-shifting economic landscape has created numerous challenges for Texas small businesses. Yet, supply chain issues and workforce concerns are not the only areas of focus for small business owners. While much has changed over the last couple years, including an expanded marketing toolkit, core marketing concepts remain the same. This webinar answered a burning question for most business owners: "Do I need to rethink marketing tools, tactics and techniques in a post-pandemic economy?"

 

“Just the Facts!” a Texas Small Business Credit Initiative Webinar
Presented on December 13, 2022

This webinar provided small business owners and financial institutions the latest information about the Texas Small Business Credit Initiative (TSBCI) program and its expected rollout. The TSBCI will provide resources to assist small business growth, helping create new jobs through increased access to small business funding. Enacted as part of the American Rescue Plan Act and administered by the U.S. Department of Treasury, the programs under TSBCI are expected to be allocated more than $472 million.

Scaling Your Business
Presented on March 10, 2022 

There are many factors that affect a business’ ability to grow. This Governor's Small Business Webinar addressed the challenges and options that businesses have when growing at scale. It included information about programs such as H-E-B’s “Quest for Texas Best” and Texas State University’s SCALEUP program. Also, the founders of George & Rubie's Favorites discussed how they successfully grew their Texas-based small business.

 

Utilizing the Skills for Small Business Program
Presented on December 16, 2021

This Governor's Small Business Webinar focused on the Skills for Small Business program. Matt Sniadecki, Program Manager for the Skills for Small Business program highlighted the program's benefits and how small businesses may apply. Through the Texas Workforce Commission (TWC), this program helps small businesses train workers to meet their current needs. Small businesses can apply to TWC for training offered by their local community or technical college, or the Texas A&M Engineering Extension Service (TEEX).

 

Utilizing the GO TEXAN Program
Presented on December 14, 2021

This Governor's Small Business Webinar highlighted the GO TEXAN program through the Texas Department of Agriculture (TDA). Lindsay Baerwald, Director of Marketing & Outreach for the GO TEXAN program, presented on this great opportunity for small businesses and entrepreneurs. For more than twenty years, this program has been dedicated to showcasing products and businesses made right here in the Lone Star State.

 

The Importance of Business Planning
Presented on December 9, 2021

This Governor's Small Business Webinar introduced the components of a business plan and various aspects of business development. Danny Brewer, Business Coach and Trainer with the City of Austin Small Business Division, presented on this crucial component for business success. The webinar highlighted key resources for aspiring entrepreneurs to help small businesses start with a purpose.

 

Funding Your New Business
Presented on October 21, 2021

One of the first and most important steps in starting a new business is determining access to financing and capital. In this Governor's Small Business Webinar, a panel of subject-matter experts discussed challenges and solutions for funding a new business. The webinar highlighted key sources of financing for aspiring entrepreneurs and funding resources to help small businesses grow.

 

Identifying Your Target Market
Presented on October 10, 2021

Who is most likely to use your product or service? This Governor's Small Business Webinar explained how to effectively identify your target market. A panel of subject-matter experts discussed the importance of determining your customer base and provided key resources to help small businesses succeed.

 

Workforce in Texas
Presented on September 1, 2021

Texas remains the best state in the U.S. to start and run a business. In this webinar, the Governor's Small Business Team and a panel of subject-matter experts discussed workforce challenges faced by small businesses across the state. The webinar highlighted key sources of information for entrepreneurs and resources to help small businesses succeed.

 

Optimizing Online Marketing & Selling
Presented on October 28, 2020

This Governor’s Small Business Webinar provided small business owners and entrepreneurs a useful resource to optimize online presence. The webinar included social media strategies to reach customers more effectively and ideas to develop strong ecommerce capabilities to assist new businesses online. 

 

Dynamic Financial Planning
Presented on October 7, 2020

This Governor’s Small Business Webinar provided small businesses and entrepreneurs with information and resources to create a sustainable vision for their business. The webinar offered information to help small businesses enhance their business planning and cash flow management strategy to increase resiliency and maintain a competitive edge.

Starting a Business

Basics of Business Licensing 
Presented on July 28, 2022

This Governor's Small Business Webinar highlighted the basics of the business registration, licensing and permitting processes. Panelists from the Governor's Small Business Team, the Texas Department of Licensing and Regulation, the Office of the Texas Secretary of State, and a business law attorney all shared their expertise, and provided information and resources to small business owners and aspiring entrepreneurs on how to license their businesses in Texas.

 

Starting a Business in Texas
Presented on May 13, 2021

The Governor's Small Business Team and a panel of subject-matter experts as they discussed the initial steps for starting and operating a business in the state. The webinar highlighted key sources of information for entrepreneurs and resources to help small businesses succeed. The event provided information and timely, actionable advice on choosing a business structure, registering a business or business name, registering for tax payments, permitting/licensing in Texas and where to get free help and advice.

Veterans Resources

Resources for Veteran-Owned Small Businesses & Entrepreneurs
Presented on September 23, 2020

This Governor’s Small Business Webinar provided resources for veteran-owned businesses and aspiring entrepreneurs. This webinar addressed a variety of key business topics and challenges, with a focus on connecting veterans with the people and resources they need to be successful.

Public Procurement Tips

How Public Procurement Can Grow Your Business
Presented on April 28, 2021

This Governor’s Small Business Webinar focused on how businesses can prepare to compete for public procurement contracts and the importance of business certifications in this process. It is essential for business owners to understand how to develop an effective business development strategy to win public procurement contracts. Procurement experts from across the state answered questions live. 

Exporting

Governor's Small Business Webinar: "Ready, Set, Export!"
Presented on February 14, 2023

Is your business export ready? Exporting is a valuable step in the lifecycle of a business that can lead to great opportunities. But how and when do you take the first step?

In partnership with the International Trade Center at the University of Texas at San Antonio, this Governor’s Small Business Webinar helped businesses and business owners identify steps to take to get export ready and learn how to expand products into international markets.