Creative Industry

Texas has quickly become a global leader in the creative industry, including music, film, TV, commercial and video game production, among other sectors. Nearly 900,000 Texans are employed in creative arts and culture in the Lone Star State. These sectors not only contribute to our state’s economy, but are also an integral part of our state’s exceptional quality of life.

Sectors related to the music industry create thousands of jobs, billions of dollars in earnings and millions in tax revenue for the state. In fact, the Texas music industry contributed $10.8 billion in annual economic activity in 2020 alone. Cities across the state, from the major metros to smaller towns, have widely popular music scenes that boost local economies. The Texas Music Office offers additional information on the Texas music industry.

Texas has a more than 50 years of history in film and television production and continues to maintain its reputation as a premier location for creative media projects. With more than 250 production companies based in Texas, we have a growing media production community and a robust network of resources that attract U.S. and international filmmakers. The Texas Moving Image Industry Incentive Program attracts qualified film, television, animation, VFX and video game production to the state, helping to boost local economies and create new jobs for Texans. The Texas Film Commission offers additional information on the Texas film, TV, commercial and video game industries.