Texas Production Industries
Film, Television & Commercial Production
Texas has a long history of film and television production and continues to maintain its reputation as a premier destination to make all types of projects. With more than 210 production companies based in Texas, we have a top-tier, hard-working community of crew and resources that attracts U.S. and international filmmakers.
In addition to film and television projects, commercial production continues to thrive in Texas. Texas is home to more than 50 advertising agencies, many of which are worldwide industry leaders in terms of clients, revenue and size. The most recognized brands in the world regularly film commercials in Texas.
Digital Media Production: Animation & Visual Effects
Texas production remains in-step with the latest technologies and techniques, and animation and visual effects are no exception. The Lone Star State is home to more than 130 animation, postproduction and visual effects companies that provide support and talent to the local and worldwide creative industries.
Recent Texas-made animated productions include Netflix's original series Castlevania, by Powerhouse Animation, YouTube Red's original series Kings of Atlantis by Mighty Coconut, and Golden Globe nominated The Book of Life by Reel FX.
Digital Media Production: Computer, Video Game & XR
Texas has played a major role in the computer and video game industry since the 1980s, and continues to remain a growing hub for production. Texas is one of the leading states in the nation for video game development and continues to be at the forefront of the extended reality (XR) movement with new companies starting up and moving to the Lone Star State.
Recent video games developed or published in Texas include Star Wars: The Old Republic - Knights of the Eternal Throne (PC) by EA, Recore (Xbox One, Windows) by Armature, Donkey Kong Country: Tropical Freeze (Wii U) by Retro Studios and The Banner Saga (PC) by Stoic Studios.
Recent Extended Reality (XR) productions include the virtual reality (VR) simulation video games Vacation Simulator (HTC Vive, Oculus, Playstation VR) by Owlchemy Labs and Sports Scramble (Oculus Quest, RIFT, RIFT S) by Armature. XR production in Texas reaches beyond just entertainment, with companies like Dallas-based MyndVR partnering with leading universities to develop VR experiences that positively impact the lives of seniors. And the U.S. Army Futures Command, headquartered in Austin, continues to partner with academia and small businesses on evolving technologies like VR to modernize the military.