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PR & Social Media Co-Op Opportunities

PR & Social Media Cooperative Opportunities

Travel Texas offers a variety of cooperative public relations and social media opportunities designed to help industry partners increase awareness of their destinations, attractions, businesses and travel experiences through the state’s ongoing domestic communications efforts.

These opportunities complement Travel Texas’ comprehensive “always-on” PR and social media program, providing partners with opportunities to participate in strategic media outreach, social media activations and other promotional initiatives throughout the fiscal year.

Key Dates for FY27 Travel Texas PR & Social Media Co-Ops

FY27 PR & Social Media Co-Op Opportunities: Available to view September 8, 2026

FY27 PR & Social Media Co-Op Overview Video: Available September 8, 2026

FY27 PR & Social Media Co-Op Enrollment: Available September 15, 2026

Enrollment details, deadlines and participation requirements will be provided with each opportunity.

Benefits of Participation

Travel Texas PR and social media co-ops provide partners with opportunities to extend their reach through Travel Texas’ established domestic communications channels and industry relationships. Depending on the opportunity, partners may benefit from:

  • Increased exposure for destinations, attractions, events and travel experiences
  • Participation in targeted media outreach and media missions
  • Opportunities to showcase local experiences to travel journalists and content creators
  • Exposure through Travel Texas social media channels
  • Collaboration with the Travel Texas PR and social media team
  • Access to strategic promotional opportunities that complement partners’ own marketing efforts

Explore FY27 Opportunities

The FY27 PR & Social Media Co-Op opportunities will be available to view beginning September 8, 2026. Partners can also watch a new overview video highlighting the FY27 offerings, participation opportunities and program details.

Please find FY26 offerings below:

FY27 PR and Social Media Co-Op Webinar

FY27 PR and Social Media Co-Op Opportunities

Enrollment for the FY27 Domestic PR and Social Media Co-Ops will be live in the link below on September 15, 2026 at 10AM.

PR Co-Op Enrollment

Social Media Co-Op Enrollment

Marketing & PR 

Additional cooperative public relations and marketing opportunities including media missions, consumer activations, trade shows and other industry-facing initiatives may be available throughout the year and can be found in the Marketing Events Calendar.

Opportunities are available for enrollment on a first-come, first-served basis, unless otherwise noted.

 Events Calendar

If you have questions about our PR programs, please contact Travel Texas.  We'd be happy to discuss which one might be right for you.