Travel Texas Marketing Plan

FY24 will be a big year for Travel Texas. 

In the 2024 fiscal year, Travel Texas will implement a variety of tactics and partnerships. With these fresh pilars solidly set, the advertising campaign’s next evolution will make a pointed and strategic effort to speak directly to travelers about the vast range of experiences and activities that can be personalized in an infinite number of ways. Utilizing a range of assets, tactics and media partnerships, the upcoming campaign will emphasize how travelers can create their very own Texas trips and unique memories.

PR and marketing will continue to stimulate interest in travel to Texas by generating impactful and positive local, regional and national press coverage in print, online and broadcast outlets. New consumer activations will highlight a few of Texas’ most captivating differentiators, and integrated campaigns will feature experiential elements, robust social media content and coordinated media relations in top media markets.

The international marketing team will continue to promote within top producing international markets (including Canada, the UK, Germany, Australia and Mexico) with a full schedule of in-person marketing trade events, missions, tours and activations to the travel trade, consumers and media throughout the 2024 fiscal year.

FY24 Marketing Plan

Please connect with the appropriate Travel Texas team member with any questions.