Advertising Co-Op Opportunities
Advertising Co-Op
Advertising cooperative opportunities are available to qualifying industry partners across Texas, providing tourism, hospitality, and visitor-focused organizations with access to high-impact marketing opportunities at heavily discounted rates. The program is open to a wide range of partners, including destination organizations, hotels, restaurants, attractions, and other visitor-related businesses interested in participating in shared marketing initiatives.
Key Dates for FY26 Travel Texas Co-Ops
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On-going Enrollment for Advertising Co-Op Opportunities: Thru July 4, 2026 at 5:00 PM
*Advertising placements can run through August 31st, 2026 or until full impressions are served
- Limited Offerings Creative Asset Submission Deadline: December 31st at 5:00 PM
*Travel Texas Tripbuilder
*Travel Texas Custom Article
*Travel Texas E-Newsletter
Enrollment for the FY26 Advertising Co-Op program is now open, with on-going enrollment through July 4th, 2026. Please use the enrollment form below to register your interest in participating.
Advertising Co-Op Enrollment Form
The FY26 Advertising Co-Op deck below outlines the program and discounted opportunities available through Travel Texas, including creative specifications, pricing, and targeting options. We refresh and expand offerings annually, but this FY26 deck is a reliable reference for budgeting and planning
Benefits of Participation
The Travel Texas Advertising Co-Op offers discounted rates and expert guidance to help industry partners reach visitors more effectively. With state-vetted opportunities, clear reporting, and one streamlined contract, partners can maximize impact while retaining full control.
The FY26 Travel Texas Co-Op Informational Webinar was held on September 17, 2025, at 2:00 PM. The webinar was recorded for partner convenience to review program information, hear from the Travel Texas Co-Op team and the agency team Proof, learn about FY26 offerings and answer FAQ's.
Interested In Participating?
For customized recommendations, performance benchmarks, or additional information about the program and available opportunities, please contact the Travel Texas Avertising Co-Op Team.
Connect with Travel Texas
For future announcements about the Travel Texas Co-Op programs and the most up to date information on Travel Texas resources and activities, sign up for our Travel Texas industry newsletter.
Please contact Madeline Phillips, Advertising Co-Operative Specialist for any questions.