Construction-Themed Adventure Park DIG WORLD Coming to Dallas-Fort Worth
Simon’s Grapevine Mills Mall is welcoming Dig World to town with a little help from Dude Perfect and Shark Tank.
Dallas, TX – (July 16, 2025) – Fresh off their debut on the hit TV show, Shark Tank, Dig World—the first construction-themed adventure park in Texas—is teaming up with Simon®, to open its second location at Simon’s Grapevine Mills in Grapevine, TX, recently named a Top Ten Mall in America by USA TODAY. Partnering with family-friendly entertainment powerhouse Dude Perfect, the park will feature construction-inspired trick-shot attractions that complement its existing signature construction-themed experiences, with plans to expand nationwide following their Grapevine Mills debut.
“Grapevine Mills has become a premier destination for immersive entertainment, from Meow Wolf to LEGOLAND Discovery Center, to adventures at The Escape Game." Said Joe Szymaszek, General Manager at Grapevine Mills. "We’re thrilled to welcome Dig World to the mix as it brings a whole new level of hands-on, family-friendly fun to our center.”
“We’re excited about partnering with Dig World and bringing some new attractions to Grapevine Mills Mall,” said Cody Jones, Co-Founder of Dude Perfect. “This is just the beginning—we can’t wait to see these one-of-a-kind experiences all over the country.”
“As a lifelong builder and entrepreneur, I couldn’t be more excited to launch Dig World in my hometown of DFW. We’re combining real machinery, creative play, and the power of partnership with Dude Perfect to create an unforgettable experience for families,” said Alex Carroll, Co-Founder of Dig World.
Shark Tank Propels Dig World’s Father-Son Story into National Spotlight
Dig World’s underdog story took center stage on Shark Tank, where co-founder Jacob Robinson, of Houston, pitched his vision to millions of viewers. His son Pierce, who lives with significant special needs due to suffering from bacterial meningitis as a young boy, has always been mesmerized by construction equipment. The undeniable joy that bulldozers and excavators brought Pierce gave his dad, Jacob, an idea. Robinson saw an opportunity to create a family-friendly theme park where adults and kids of all ages could operate full-size construction equipment. His concept—and the heart behind it—resonated with Shark Tank investor Robert Herjavec, who sealed a deal with Dig World.
"Dig World is going to be huge. It’s fun, it’s exciting, and it’s got real potential to grow nationwide," said Robert Herjavec. “Jacob’s passion and determination are exactly what I look for in a founder.”
Since the episode aired, Dig World has already seen a surge in interest, with franchise inquiries rolling in and a massive influx of visitors to the company’s website.
"The response to our Shark Tank episode has been incredible," said Jacob Robinson. "Hearing from families, builders, and investors across the country who are excited about what we’re doing just reaffirms that Dig World is something truly special.
Grapevine Park Updates
The Grapevine location is projected to open in early 2026, and you can sign up for updates at https://digworldnation.com/locations/dallas/.
About Dig World
Dig World is a construction-themed adventure park where families and children can operate real, full-size construction equipment, professionally engineered with modifications that make it safe for kids to use. Designed for both fun and education, Dig World provides a thrilling, hands-on experience that inspires the builders of tomorrow.
About Dude Perfect
Dude Perfect is a global family-friendly media brand, best known for its trick shots, extreme sports challenges, and hilarious stunts that entertain audiences of all ages. With over 60 million YouTube subscribers and billions of views, Dude Perfect is one of the most beloved entertainment groups in the world, inspiring families to embrace fun, creativity, and adventure.
About Shark Tank
Shark Tank is ABC’s Emmy Award-winning reality series that offers aspiring entrepreneurs the chance to pitch their products or ideas to a panel of accomplished investors, known as the “Sharks.” Since 2009, this innovative platform has launched countless small businesses, sparking creativity, competition, and life-changing opportunities for participants—all while inspiring audiences around the globe.