Let’s Texas Advertising Campaign
The Office of the Governor, Economic Development and Tourism Division (Travel Texas) is responsible for promoting Texas as a premier travel destination. The office works in concert with its partners (convention and visitors bureaus, local chambers of commerce, private travel-related organizations and associations) to promote travel to Texas in both domestic and international tourism markets.
The Travel Texas advertising campaign, “Let’s Texas” is an invitation, a friendly challenge to explore all the state has to offer. By turning the state name into a verb, we are presenting a trip to Texas as an experience like no other. We’re not the only state with beaches, hiking trails or five-star restaurants, but these attractions come with a side of true Texas spirit that you can’t get anywhere else.
We’re showcasing authentic slices of the state told through the point of view of our straightforward narrator. The variety of offerings come from the number of moments the potential traveler witnesses. When it comes to telling the truth about Texas – the real Texas – our narrator is as honest as the state itself. We don’t sell or push. We simply describe the state as it is, region by region, vista by vista, moment by moment. Our narrator is fresh and modern, with a sense of history, equally comfortable wandering the country or exploring the city and never in search of a stereotype.
Find the inspiration for your Texas trip in our latest advertisements. We've put them all here for you to view at your leisure. If you see something you like, make a note and add it to your favorites.