Let’s Texas Advertising Campaign
The Office of the Governor, Economic Development and Tourism Division (Travel Texas) is responsible for promoting Texas as a premier travel destination. The office works in concert with its partners (convention and visitors bureaus, local chambers of commerce, private travel-related organizations and associations) to promote travel to Texas in both domestic and international tourism markets.
The Travel Texas advertising campaign, “Let's Texas” is an invitation, a friendly challenge to explore all the state has to offer. “Let’s Texas” safely is the key message of the 2021 iteration of the campaign, taking into account the current pandemic situation. We will continue to showcase the dynamic, authentic and welcoming aspects of Texas, but will highlight experiences travelers want during this time, such as road trips, outdoor activities and other travel activities that easily accommodate safety and social distancing.
Find the inspiration for your Texas trip in our latest advertisements. We've put them all here for you to view at your leisure, and when you are ready to travel - Let’s Texas.