Advertising Co-Op Opportunities
Advertising Co-Op
Advertising cooperative opportunities are available to qualifying industry partners across Texas, providing tourism, hospitality, and visitor-focused organizations with access to high-impact marketing opportunities at heavily discounted rates. The program is open to a wide range of partners, including destination organizations, hotels, restaurants, attractions, and other visitor-related businesses interested in participating in shared marketing initiatives.
Key Dates for FY27 Travel Texas Co-Ops
- FY27 Advertising Co-Op Enrollment: Late October 2026 (opening date and time to be announced)
- Travel Texas FY27 Advertising Co-Op Webinar: Late October 2026
* Enrollment details and webinar registration will be posted here once available.
** FY26 advertising placements continue through August 31, 2026, or until contracted impressions have been fully served.
Benefits of Enrollment
Enrollment for the FY26 Travel Texas Advertising Co-Op Program is now closed for the fiscal year.
Industry partners can still use this time to learn more about the program and prepare for the next enrollment period. The Travel Texas Advertising Co-Op offers discounted rates, state-vetted opportunities, expert guidance, clear reporting, and one streamlined contract to help partners maximize their marketing impact while retaining control of their campaigns.
Use the Program at a Glance below for a quick overview of how the Co-Op works and the benefits of participation.
FY27 Advertising Co-Op Planning Guide
The FY26 Travel Texas Advertising Co-Op Deck remains an excellent planning resource for organizations preparing for FY27. It provides a comprehensive overview of the program, including available advertising opportunities, pricing and investment levels, creative specifications, audience targeting options, campaign planning information, and program requirements.
While offerings are reviewed and enhanced each fiscal year, the FY26 deck serves as a reliable guide for evaluating media opportunities, developing preliminary budgets, and preparing for the next enrollment period.
The FY26 Travel Texas Co-Op Informational Webinar was held on September 17, 2025, at 2:00 PM. The webinar was recorded for partner convenience to review program information, hear from the Travel Texas Co-Op team and the agency team Proof, learn about FY26 offerings and answer FAQ's.
Interested In Participating?
Whether you're exploring the program for the first time or preparing for the next enrollment period, the Travel Texas Avertising Co-Op Team is available to answer questions, discuss budgeting, provide performance benchmarks, and help you evaluate the advertising opportunities that best align with your marketing goals.
Connect with Travel Texas
For future announcements about the Travel Texas Co-Op programs and the most up to date information on Travel Texas resources and activities, sign up for our Travel Texas industry newsletter.
Please contact Madeline Phillips, Advertising Co-Operative Specialist for any questions.