Program Overview

Advertising

The Advertising area promotes Texas as a premier travel destination to potential and repeat visitors through national and international advertising. In addition to the production and placement of television commercials, the department executes campaigns across various media platforms, including digital ad placements, out-of-home advertising, print, and social media. 

To help industry partners increase their awareness, cooperative advertising programs are offered for both public and private sector organizations. The advertising and marketing efforts direct potential travelers to visit TravelTexas.com for inspiration and information designed to help encourage a trip to Texas.

Public Relations & Marketing

The PR/Marketing area conducts an integrated program of activities targeting media (traditional and social), travel trade professionals, and consumers in the U.S. and primary international source markets. Working with in-market public relations firms, the PR/Marketing area promotes and markets the Texas travel experience through such activities as: sales and media missions; trade show marketing; familiarization tours and other media activities to generate media coverage of the Texas travel experience and direct-to-consumer promotions.

This program includes many cooperative public relations and marketing opportunities for Texas travel industry partners, including convention and visitors bureaus, hotels, attractions, etc. These cooperative activities are designed so that partners may leverage the activities of Travel Texas to reach potential travelers from both domestic and key international markets.