Texas Sounds & Cities Conference
6th Annual Texas Sounds & Cities Conference November 6-8, 2024 in Lubbock, TX!
Join the City of Lubbock, the Lubbock Cultural Arts Foundation, the Lubbock Music Advisory Committee, and the Office of the Governor's Texas Music Office for the 6th Annual Texas Sounds & Cities Conference in Lubbock, TX November 6-8, 2024!
This two-day conference will include panel discussions on Texas music scene development, conversations about potential state-wide collaboration between the certified communities, as well as conversations spotlighting economic development best practices which in turn lead to increased music tourism and music scene cohesion. This yearly conference is a time for our Music Friendly Texas Certified Communities to come together and learn from each other. Music Friendly Texas Community Liaisons are invited to present updates from their respective programs. There will be time for round table discussions to learn from the successes and challenges of their fellow certified communities.
6th Annual Texas Sounds & Cities Schedule
Wednesday, November 6, 2024
2:00-5:00pm – Lubbock Live Music Tour
7:00pm – West Texas Exiles at the Cactus Theatre Conference Kick Off (ticket included in registration)
Thursday, November 7, 2024
8:00am – Arrival & Breakfast
9:00am – Welcome from Stacy Keith – Director, Lubbock Cultural Arts Foundation
9:05am – Welcome from John Osborne – President & CEO, Visit Lubbock
9:10am – Welcome from Chip Adams – Director, Texas Music Office
9:15am – Music Friendly Texas Update – Gini Mascorro – Community Relations & Outreach Specialist, Texas Music Office
9:30am – Texas Music Industry Directory Update
9:45am – Texas Music Incubator Rebate Program Update
10:00am – Break
10:15am – Sound Care Program – Tom Martens (Visit Fort Worth) / Rory McCrady (JPS Health Network)
11am – Adriana Stowers – Panhandle EDT
11:15am – Destination Bryan update – Chris Ortegon
11:30am – Dallas Music Office update - Kristina Hart
11:45am – Announcement for TS&C 2025
Noon – Lunch / Networking
1pm - BMI – Jessica Frost + Mitch Ballard
2pm – Discussion with Scott Faris, Amusement Park Recording Studio
3pm – Break
3:15pm – Round Table Breakout Sessions
4pm - Round Table Reports + Awards
5pm – Wrap
5:30pm – Closing reception at LHUCA
**Things of note – Flatland Calvary Concert at Buddy Holly Hall on November 7 and 8.**
Friday, November 8, 2024
Travel back to your home community!
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What is a Music Friendly Texas Community?
The TMO operates the Music Friendly Texas program, the first in the nation since introduced by TMO in 2016, which consists of an extensive network of over 65 certified Music Friendly Texas community partners across the state, all of whom seek to foster music business-related economic development and job creation in their Texas cities and communities.
The Texas Music Office in the Governor’s Office of Economic Development and Tourism is the first and longest-running state music office in the nation. Since 1990, TMO has fostered the economic development of Texas music businesses, Texas musicians, and Texas communities. Since 2016, TMO has operated the first and only statewide Music Friendly Community Program in the nation, with an extensive network of more than 60 certified Music Friendly Texas community partners across the state. The TMO also serves as a clearinghouse for Texas music industry information, acts as a liaison between music businesses and government offices, publicizes significant industry developments, and attracts essential music industry to the Lone Star State. A vibrant Texas music industry supports local job creation while drawing visitors from around the globe, attracting a talented workforce across industries, and supporting business recruitment and expansion efforts throughout the state.
TMO Director Chip Adams addressing a the 2024 Texas Sounds & Cities Conference in Houston, Texas.