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ATX TV Social Media & Design Manager

  • Project Type: Industry
  • Pay Status: Paid
  • Production Company / Studio: ATX TV
  • Location: Austin
  • Start Date: Friday, January 6, 2023

Click here to apply.

A celebration of all things television, ATX TV is hiring a Social Media & Design Manager. Reporting to the Director of Programming, the Social Media & Design Manager will help to create a cohesive ATX TV brand presence across social media platforms as well as provide newsletter strategy and implementation. This person will also oversee and implement design elements for year-round and festival needs (marketing decks, wrap-up reports, official festival signage and printed materials, digital graphics for promotion and engagement).

Responsibilities will include:

  • Manage ATX TV’s social media accounts and drive growth strategies to increase followers, engagements and conversions
  • Collaborate with Director of Programming and the ATX TV staff to contribute ongoing social media ideas and strategy to the content and promotions calendar
  • Assist in developing brand voice and write ongoing social posts for ATX TV’s platforms including Twitter, Instagram, Facebook, TikTok, and YouTube
  • Source materials for posts and submit requests for branded graphics ensuring rigorous adherence to detail and brand standards
  • Route materials for approvals, implement feedback and adhere to deadlines
  • Reply to all inquiries posted or sent on social media, ensuring a high standard of customer service and timely, accurate responses
  • Develop and manage newsletter strategy, including but not limited to drafting copy, designing assets, scheduling campaigns, etc.
  • Measure and report performance of all digital marketing campaigns and continuously optimize
  • Collaborate with community partners, influencers and digital partners on social media promotions
  • Design Requirements:
    • Create easily adaptable design templates for social media campaigns, content releases, and event promotion using brand guidelines and assets provided by marketing team, and oversee implementation
    • Design and/or create digital assets for social media campaigns using brand assets, archival content, original content, and/or partner-provided assets, in accordance with brand standards
    • Collaborate with Operations team to design and update official event signage and print materials
    • Oversee and update designs for marketing decks, festival wrap up reports, and recap materials as needed 
  • Other duties as assigned

Festival Specific Responsibilities:

  • Foster a lively and engaging social media presence on Twitter, Facebook, Instagram, and TikTok throughout the event.
  • Engage with ATX TV’s online festival community, partners, and talent across platforms.
  • Manage and collaborate with the Volunteer Team to capture, create and share quick-turnaround content throughout all four days.
  • Develop a schedule/strategy for capturing content on-site with talent and attendees throughout the event.
  • Support the marketing team with daily copywriting and copy editing responsibilities.
  • Track metrics and campaigns throughout the event and produce a post-festival report on overall performance and engagement.

 Qualifications and Skills:

  • Must have a genuine interest in TV and general knowledge of the current TV landscape.
  • 2+ years of experience managing social media professionally for a brand; past event experience strongly preferred
  • Demonstrable results from past consumer facing social campaigns; experienced building a following
  • Highly creative with experience identifying target audiences and devising digital campaigns that engage, inform and convert
  • Proven ability and success managing and executing content strategies
  • Reliable and able to execute tasks with minimal oversight.
  • Strong written communications skills, attention to detail and ability to distill key messages in order to inform and persuade
  • A strong visual sensibility and experience following brand guidelines
  • Expertise across social platforms and experience using a social media management and intelligence tool
  • Up-to-date with the latest trends and best practices in social media
  • Experience coordinating paid social posts a plus
  • Proficiency with Adobe Creative Suite (specifically Photoshop and Illustrator). Proficiency with Adobe Premiere a plus.
  • Must be comfortable approaching and interacting with general attendees, panelists, volunteers, etc in a fast-paced/high-energy environment.

ATX TV, as part of the Penske Media Corp. (PMC) family of brands, is committed to the health and wellness of our employees, the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family.

 

Click here to apply.

Project posted January 6, 2023