Marketing and Communications Specialist (Marketing Specialist III)

Job #: 2022-29

  • TWC Job #: 14952532
  • Opening Date: 11/30/2021
  • Travel Required: NA
  • Monthly Salary: $4,000.00 - $4,500.00/mo
  • Position Location: Austin, Texas
  • Group Step: B19
  • Class: 1824

Veterans, Reservists or members of the Guard can compare this position to Military Occupations (MOS) at the Texas State Auditor's Office.

Omission of data on the state application is grounds for disqualification of the application. 

Only interviewed applicants will receive notice of the final disposition of the selection process.

OOG employees applying for a position in the same pay group, if selected, will be laterally transferred with a maximum increase in salary of 3.4%.

General Description

The Marketing and Communications Specialist works within the Office of the Governor (OOG), Economic Development and Tourism (EDT) Division and reports to the Director of Business and Community Development. Works to market Texas as a premier business investment destination. Performs complex (journey-level) marketing and communications work.  Work involves planning, developing, and implementing programs to market and disseminate the information on the benefits and advantages of doing and starting a business in Texas, developing print and digital marketing collateral, and utilizing communications channels, like the EDT website, e-newsletters social media.  Works under general supervision, with moderate latitude for the use of initiative and independent judgment.

Essential Duties

  • Assists in developing, planning and implementing marketing programs and activities to complement statewide marketing goals and support the Business & Community Development team.
  • Prepares promotional materials for investment and trade promotion missions, shows, conferences, conventions, small business events, webinars, etc.
  • Develops and disseminates digital content via various electronic platforms, including website, email and social media.
  • Coordinates and collaborates with program staff in developing reports, overviews, snapshots and other marketing collateral.
  • Works in coordination with local, regional and state economic development partners to promote economic development initiatives.
  • Provides guidance and advice on marketing programs and products.
  • Measures the effectiveness of marketing, advertising, and communication programs and strategies.
  • Participates in the development of new marketing initiatives.
  • Conducts and analyzes surveys and studies to determine the effectiveness of marketing practices and the potential of new markets, conducts audience development efforts and performs research.
  • Coordinates the marketing of programs to community and professional groups to encourage interest in and secure support for EDT programs; works in conjunction with internal and external stakeholders to market EDT initiatives.
  • Drafts briefing documents for OOG staff, as requested.
  • Remains well informed of division and OOG initiatives, operations, new releases, web content, programs, statewide trends, OOG policies and procedures.
  • Demonstrates subject matter expertise, professional confidence and clarity when representing the office.
  • Maintains regular attendance and may work extended hours, as needed.
  • Performs all other related duties as assigned.

Minimum Qualifications

  • Graduation from an accredited four-year college or university with a degree in marketing, communications, business administration, political science, public affairs, or other relevant fields; and
  • Three (3) years of professional experience in a marketing-related field.

Note: Experience and education may be substituted for one another on a year-for-year basis.  

Preferred Qualifications

  • Considerable skills in marketing, public relations, writing and/or public speaking.
  • Skills in graphic design, creating marketing and event materials (i.e. invitations, infographics, programs, agendas, flyers, social media graphics, etc.).

Knowledge, Skills, and Abilities Requirements

  • Thorough knowledge of professional and creative writing practices with attention to proper English grammar and spelling.
  • Knowledge of current marketing and communications practices, governing laws, and market reporting procedures.
  • Knowledge of industry and market terminology, procedures, and related business trends.
  • Knowledge of marketing techniques to reach target audiences.
  • Skill in conducting presentations to individuals and groups, and in the use of a computer and applicable software.
  • Skill in gathering and analyzing accurate and relevant information.
  • Skill in communication, human relations, and organizational skills.
  • Skill in use of Microsoft Office software such as PowerPoint, Word and Excel.
  • Skill in writing a variety of content for publications, engagement materials, website, email and social media.
  • Skill in using a personal computer and spreadsheet, and databases.
  • Skill in public relations and public speaking.
  • Skill in planning, coordinating, executing, and evaluating promotion of events.
  • Ability to develop marketing strategies and to communicate effectively.
  • Ability to establish goals and objectives.
  • Ability to communicate effectively to convey complex ideas and concepts.
  • Ability to prepare concise reports.
  • Ability to exercise initiative and creativity.
  • Ability to exercise discretion and sound judgment in making critical decisions.
  • Ability to problem solve, exercising well-reasoned decision-making skills under significant time restraints.

Registration, Certification or Licensure

Valid Texas Driver’s License.

Physical Requirements and/or Working Conditions

This classification functions in a standard office environment. Ability to move up to 20 Ibs. Ability to drive and travel as needed. Will need to move about the office to access file cabinets, office machinery, set up conference rooms for meetings, etc. Must be able to communicate and exchange accurate information via phone, computer and in person. Must be able to observe and evaluate data in a variety of formats, including hard copy, electronic and media formats. Must have stamina to work a regular 8-hour work day and to work extended hours, as needed. Must be able to work hours during a legislative session that include holidays and as needed.

How to Apply

Applications are received only through Work In Texas. The OOG requires all sections of the state application to be completed. Omission of data on the state application is grounds for disqualification of the application. Requests for accommodation should be made to the Human Resources office as early as possible in the application/employment process. 

Apply Online at Work in Texas

Equal Opportunity Employer

The Office of the Governor is an Equal Opportunity Employer. The Immigration Reform and Control Act of 1986 requires all new employees to present proof of eligibility to work in the United States within three (3) days of being hired. The Office of the Governor participates in E-Verify and will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Male candidates between 18 and 25 years of age are required to show proof of Selective Service registration (or exemption) prior to an offer of employment being extended. Such proof is not required to be filed with an application but must be provided upon request by the Human Resources office. For additional information pertaining to Selective Service registration, you may visit View a copy of the Agency's Equal Employment Opportunity Utilization Report.

Notice to Applicants Who May Require Reasonable Accommodation in the Interview Process

Applicants with disabilities who may need to discuss special accommodations during the interview process should email the OOG’s Reasonable Accommodation Program Manager or call 512-463-5873 in the Human Resources Department. If reasonably possible, please call at least 48 hours in advance to afford our representative and the hiring division sufficient time to properly review and coordinate your request.

Contact Human Resources

(512) 463-5873

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