Marketing Specialist (Marketing Specialist III)

Job #: 2022-23

  • TWC Job #: 14891091
  • Opening Date: 10/28/2021
  • Monthly Salary: $3,750.00 - $4,417.00/mo
  • Position Location: Austin, Texas
  • Group Step: B19
  • Class: 1824

Veterans, Reservists or members of the Guard can compare this position to Military Occupations (MOS) at the Texas State Auditor's Office.

Omission of data on the state application is grounds for disqualification of the application. 

Only interviewed applicants will receive notice of the final disposition of the selection process.

OOG employees applying for a position in the same pay group, if selected, will be laterally transferred with a maximum increase in salary of 3.4%.

General Description

The Marketing Specialist works within the Office of the Governor (OOG), Economic Development and Tourism (EDT) Division and reports to the Director of Tourism. Performs complex (journey-level) marketing and administrative work required for coordinating activities in international travel industry sales, public relations and marketing areas. Promotes Texas as a premier travel destination in international markets to travel trade professionals, travel media, and consumers. Work involves organizing travel trade missions, travel trade shows, familiarization tours, media tours, educational seminars, and cooperative projects with tour operators, airlines in target markets and with Texas tourism partners. Serves as a source person for questions and problems from tourism staff, contractors and tourism partners. Works under general supervision, with moderate latitude for the use of initiative and independent judgment.

Essential Duties

  • Plans, coordinates and implements special events. These may include but not limited to trade show exhibitions, trade missions, educational seminars, speeches, interviews, consumer and trade promotions and/or any other special and related promotion that increases the awareness of Texas as a premier travel destination in the target markets. 
  • Routinely reads, edits, interprets and composes reports and special publications, including collateral and advertorial copy.
  • Responsible for oversight and direction of activities of contractors.
  • Coordination and solicitation of Texas partners’ participation in advertising, marketing and public relations activities in target markets. 
  • Analyzes international travel market studies to decide thrust of the marketing, media and travel trade programs. 
  • Coordinates with contractors on international media and marketing activities, i.e., interviews, seminars, presentations, editorial, press releases, media kits, and general dissemination of state tourism data, promotional material and marketing activities.
  • Coordinates shipments and distribution of promotional and collateral materials to international markets. 
  • Assists with tracking results of marketing, travel trade and media relations efforts.
  • Responsible for lead fulfillment and distribution to state tourism partners.
  • Maintains regular work schedule.
  • Performs all other related duties as assigned.

Minimum Qualifications

  • Graduation from an accredited four-year college or university with a degree in journalism, public relations, marketing, communications or communications-related field;
  • Three (3) years of progressively responsible professional experience in planning, development and execution of international travel industry marketing, travel trade promotions and media relations; and
  • Fluency in Spanish language.

Note: Experience and education may be substituted for one another on a year-for-year basis.  

Preferred Qualifications

Ability to communicate in Portuguese.

Knowledge, Skills, and Abilities Requirements

  • Thorough knowledge of the principles and dynamics of tourism marketing.
  • Knowledge of State of Texas rules, regulations, policies, procedures.
  • Skill in organization.
  • Skill in verbal and written communication.
  • Skill in attention to detail and accuracy.
  • Skill in proofing and editing.
  • Ability to interpret and follow State of Texas regulations, policies, and procedures.
  • Ability to review and evaluate tourism data. 
  • Ability to present information in a concise and organized manner.
  • Ability to use a personal computer in a Windows software environment to include Word, WordPerfect, Lotus 1.2.3, Excel and PowerPoint.
  • Ability to communicate effectively to groups through either practiced or extemporaneous oral presentations. 
  • Ability to routinely record information such as draft correspondence, reports, documents, policies, procedures, conduct interviews and record information, or prepare other lengthy documents using handwritten or mechanical means. 
  • Ability to identify problems, evaluates alternatives, and implements effective solutions.
  • Ability to develop and evaluate policies and procedures.
  • Ability to maintain effective working relationships within and outside the agency.
  • Ability to coordinate multiple large projects simultaneously.
  • Ability to travel 50% (i.e., weekly or monthly) under normal conditions for long distances.

Registration, Certification or Licensure

Valid Texas Driver’s License.

Physical Requirements and/or Working Conditions

This classification functions in a standard office environment. Ability to move up to 20 Ibs. Ability to drive and travel as needed. Will need to move about the office to access file cabinets, office machinery, set up conference rooms for meetings, etc. Must be able to communicate and exchange accurate information via phone, computer and in person. Must be able to observe and evaluate data in a variety of formats, including hard copy, electronic and media formats. Must be able to work hours during a legislative session that include holidays and as needed.


How to Apply

Applications are received only through Work In Texas. The OOG requires all sections of the state application to be completed. Omission of data on the state application is grounds for disqualification of the application. Requests for accommodation should be made to the Human Resources office as early as possible in the application/employment process. 

Apply Online at Work in Texas

Equal Opportunity Employer

The Office of the Governor is an Equal Opportunity Employer. The Immigration Reform and Control Act of 1986 requires all new employees to present proof of eligibility to work in the United States within three (3) days of being hired. The Office of the Governor participates in E-Verify and will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Male candidates between 18 and 25 years of age are required to show proof of Selective Service registration (or exemption) prior to an offer of employment being extended. Such proof is not required to be filed with an application but must be provided upon request by the Human Resources office. For additional information pertaining to Selective Service registration, you may visit www.sss.gov. View a copy of the Agency's Equal Employment Opportunity Utilization Report.

Notice to Applicants Who May Require Reasonable Accommodation in the Interview Process

Applicants with disabilities who may need to discuss special accommodations during the interview process should email the OOG’s Reasonable Accommodation Program Manager or call 512-463-5873 in the Human Resources Department. If reasonably possible, please call at least 48 hours in advance to afford our representative and the hiring division sufficient time to properly review and coordinate your request.

Contact Human Resources

(512) 463-5873

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