Cooperative Advertising Specialist (Marketing Specialist III)
Job #: 2022-19
- TWC Job #: 14854639
- Opening Date: 10/07/2021
- Travel Required: 20%
- Monthly Salary: $3,750.00 - $4,583.00/mo
- Position Location: Austin, Texas
- Group Step: B19
- Class: 1824
Veterans, Reservists or members of the Guard can compare this position to military occupations (MOS) at the Texas State Auditor's Office.
Omission of data on the state application is grounds for disqualification of the application.
Only interviewed applicants will receive notice of the final disposition of the selection process.
OOG employees applying for a position in the same pay group, if selected, will be laterally transferred with a maximum increase in salary of 3.4%.
The Cooperative Advertising Specialist works within the Office of the Governor (OOG), Economic Development and Tourism (EDT) Office and reports to the Director of Tourism. Performs complex (journey-level) marketing work. Assists in the coordination of cooperative activities for domestic and international advertising, marketing and social media. Works with internal and external EDT business partners, a contracted advertising agency, a contracted public relations agency, community partners and stakeholders to execute cooperative advertising, marketing and public relations projects. Researches and responds to advertising and marketing questions from advertising agency, tourism staff and various internal and external EDT business partners and stakeholders. Work involves tourism advertising verification, invoice processing and budget monitoring. Works under general supervision, with moderate latitude for the use of initiative and independent judgment.
- Coordinates and executes cooperative advertising, marketing and public relations program projects for both domestic and international markets.
- May develop and create new cooperative advertising, marketing or public relations programs for both domestic and international markets.
- Works closely with travel industry stakeholders to assist them with planning and executing cooperative advertising, marketing and public relations projects.
- May create and distribute content promoting Travel Texas cooperative programs including digital, print and other communications distributed to industry partners.
- Actively monitors cooperative advertising budget and cooperative advertising placements.
- Reviews, edits and traffics all cooperative materials and may develop and create new cooperative materials for industry partners.
- Reconciles advertising affidavits, tear sheets and proof-of-run materials with advertising invoices.
- Performs advertising agency contract administration support duties as assigned.
- Prepares and proofreads advertising and marketing reports as required.
- Works closely with other Tourism team members to ensure cooperative advertising, marketing and public relations needs are met.
- Assists in the coordination of Tourism division advertising and marketing plans to compliment statewide tourism marketing goals.
- May prepare and deliver speeches and presentations regarding advertising, marketing and public relations co-op programs.
- Assists in editing and/or disseminating the division’s cooperative advertising plan and informational and marketing materials as directed.
- Assists in coordinating daily projects with divisional staff and the contracted advertising agency.
- May represent the Tourism division at meetings and events.
- Must comply and follow all rules, regulations, policies and procedures of the department.
- Maintains regular work schedule.
- Performs all other related duties as assigned.
- Graduation from an accredited four-year college or university with major course work in advertising, marketing, business administration or a related field; and
- Three (3) years of professional experience in project management, advertising, marketing or public relations.
Note: Experience and education may be substituted for one another on a year-for-year basis.
Knowledge, Skills, and Abilities Requirements
- Knowledge of project management.
- Knowledge of advertising and marketing strategies.
- Knowledge of personal computers and software applications.
- Knowledge of English grammar and usage.
- Skill in verbal and written communication.
- Skill in attention to detail and accuracy.
- Skill in proofing and editing.
- Skill in organization and project management.
- Ability to interpret and follow State of Texas regulations, policies, and procedures.
- Ability to review and evaluate tourism data.
- Ability to present information in a concise and organized manner.
- Ability to use a personal computer in a Windows software environment to include Word, Excel, PowerPoint, Publisher and Acrobat.
- Ability to communicate effectively in groups through either practiced or extemporaneous oral presentations.
- Ability to routinely record information such as draft correspondence, reports, documents, policies, procedures, conduct interviews and record information, or prepare other lengthy documents using handwritten or mechanical means.
- Ability to identify problems, evaluates alternatives, and implements effective solutions.
- Ability to develop and evaluate policies and procedures.
- Ability to maintain effective working relationships within and outside the agency.
- Ability to communicate effectively to convey complex ideas and concepts.
- Ability to coordinate multiple large projects simultaneously.
- Ability to travel 20%, (i.e., weekly or monthly under normal conditions for long distances).
Registration, Certification or Licensure
Valid Texas Driver’s License.
Physical Requirements and/or Working Conditions
This classification functions in a standard office environment. Ability to move up to 20 Ibs. Ability to drive and travel as needed. Will need to move about the office to access file cabinets, office machinery, set up conference rooms for meetings, etc. Must be able to communicate and exchange accurate information via phone, computer and in person. Must be able to observe and evaluate data in a variety of formats, including hard copy, electronic and media formats. Must be able to work hours during a legislative session that include holidays and as needed.
How to Apply
Applications are received only through Work In Texas. The OOG requires all sections of the state application to be completed. Omission of data on the state application is grounds for disqualification of the application. Requests for accommodation should be made to the Human Resources office as early as possible in the application/employment process.
Equal Opportunity Employer
The Office of the Governor is an Equal Opportunity Employer. The Immigration Reform and Control Act of 1986 requires all new employees to present proof of eligibility to work in the United States within three (3) days of being hired. The Office of the Governor participates in E-Verify and will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Male candidates between 18 and 25 years of age are required to show proof of Selective Service registration (or exemption) prior to an offer of employment being extended. Such proof is not required to be filed with an application but must be provided upon request by the Human Resources office. For additional information pertaining to Selective Service registration, you may visit www.sss.gov. View a copy of the Agency's Equal Employment Opportunity Utilization Report.
Notice to Applicants Who May Require Reasonable Accommodation in the Interview Process
Applicants with disabilities who may need to discuss special accommodations during the interview process should email the OOG’s Reasonable Accommodation Program Manager or call 512-463-5873 in the Human Resources Department. If reasonably possible, please call at least 48 hours in advance to afford our representative and the hiring division sufficient time to properly review and coordinate your request.
Contact Human Resources