Marketing Specialist (Marketing Specialist III)
Job #: 2022-15
- TWC Job #: 14844895
- Opening Date: 10/01/2021
- Travel Required: 30%
- Monthly Salary: $4,000.00 - $4,500.00/mo
- Position Location: Austin, Texas
- Group Step: B19
- Class: 1824
Veterans, Reservists or members of the Guard can compare this position to Military Occupations (MOS) at the Texas State Auditor's Office.
Omission of data on the state application is grounds for disqualification of the application.
Only interviewed applicants will receive notice of the final disposition of the selection process.
OOG employees applying for a position in the same pay group, if selected, will be laterally transferred with a maximum increase in salary of 3.4%.
The Marketing Specialist works within the Office of the Governor (OOG), Economic Development and Tourism (EDT) Office and reports to the Director of the Texas Film Commission (TFC). Performs complex (journey-level) marketing work. Implements and executes marketing initiatives, events, communications and messaging, collateral and materials, and digital content creation and assets for advertising and online resources like the Texas Production Directory, TFC website and social media channels. Develops and manages budgets. Oversees co-op advertising, marketing and branding, event sponsorship deliverables and stakeholder guest lists with community partners, film festivals, other TFC staff, and co-sponsors. Effectively represents TFC at trade shows, conferences, film festivals, public speaking engagements and industry events. Works under general supervision, with moderate latitude for the use of initiative and independent judgment.
- Oversees TFC’s annual schedule of marketing initiatives, events, sponsorships, partnerships and online presence.
- Develops and manages budgets for multiple sponsorships, partnerships and/or events for the TFC.
- Produces and manages TFC branded content and social media presence. Drafts messaging and positioning with TFC leadership to provide the most impact and reach for TFC programs and resources.
- Oversees planning and execution of events and sponsorships as needed, including creating guest lists, ordering and assembling marketing materials, overseeing execution and logistics of events, staffing, and sponsorship deliverables.
- Serves as TFC point of contact for all film festivals in Texas, providing strategic guidance, resources, information, and community contacts to support film festivals’ regional economic development and tourism goals.
- Works with TFC staff and outside vendors to ensure graphic consistency in design for all electronic and printed materials.
- Manages the design of marketing materials (digital and print) delivery and inventory.
- Represents TFC at trade shows, film festivals, conferences, and industry events, and facilitates TFC staff representation.
- Collaborates with colleagues to create programming content for workshops, events, and other initiatives related to TFC programs.
- Collaborates with colleagues in responding to constituents regarding TFC services, resources and other general industry inquiries; troubleshoots as needed.
- Assists with requests for ceremonial letters from the Governor for industry-related stakeholders, events, festivals, etc.
- Contributes to the promotion, growth, editing and management of the Texas Production Directory, a comprehensive (2,000+ listings) online directory to Texas-based workforce and services for the national and international film, television, commercial, game and animation production industries.
- Remains well-informed of EDT and OOG initiatives, policies, procedures, operations, new releases, web content, programs, and statewide trends.
- Maintains regular attendance and works extended hours as needed.
- Performs all other related duties as assigned.
- Graduation from an accredited four-year college or university with a degree in communications, public relations, film/television, graphic design/advertising, marketing or related field;
- Three (3) years of directly related experience in the film/television/commercial/advertising industries.
Note: Experience and education may be substituted for one another on a year-for-year basis.
- Professional experience in graphic design and website construction and working in online marketing for industries related to film, television or video games;
- Demonstrated use of, software applications in a Windows environment and advanced use of Microsoft Office Suite, InDesign, Photoshop, Illustrator, HTML, CSS, Express Engine, and FileMaker Pro.
Knowledge, Skills, and Abilities Requirements
- Knowledge of local, state, and federal laws and regulations relevant to program areas and of the principles and practices of public administration and management.
- Knowledge of media production industry practices and content production processes.
- Knowledge of current marketing and merchandising practices.
- Knowledge of functions of news and/or communications media.
- Knowledge of Texas’ film production and/or video game industries.
- Knowledge of desktop publishing, graphic and print design, and website maintenance.
- Knowledge of personal computers and software applications.
- Working knowledge with Adobe Creative Suite, specifically InDesign, Photoshop, and Illustrator, HTML, CSS, Microsoft Office Suite.
- Skill in interpersonal communications and writing.
- Skill in public speaking.
- Skill and experience with digital photography/video equipment and recording.
- Skill in graphic design.
- Skill in proofreading.
- Skill in planning.
- Skill in attention to detail.
- Ability to identify problems, evaluate alternatives, and implement effective solutions.
- Ability to establish goals and objectives, to devise solutions to administrative problems.
- Ability to exercise initiative and creativity.
- Ability to exercise follow-through and flexibility.
- Ability to manage multiple, concurrent projects.
- Ability to train others effectively.
- Ability to communicate effectively to convey complex ideas and concepts.
- Ability to exercise discretion and sound judgment in making critical decisions. Ability to maintain effective working relationships within and outside the agency.
- Ability to travel approximately 30%, (i.e., weekly-monthly) under normal conditions for long distances.
Registration, Certification or Licensure
Valid Texas Driver’s License.
Physical Requirements and/or Working Conditions
This classification functions in a standard office environment. Ability to move up to 20 Ibs. Ability to drive and travel as needed. Will need to move about the office to access file cabinets, office machinery, set up conference rooms for meetings, etc. Must be able to communicate and exchange accurate information via phone, computer and in person. Must be able to observe and evaluate data in a variety of formats, including hard copy, electronic and media formats. Must be able to work hours during a legislative session that include holidays and weekends as needed.
How to Apply
Applications are received only through Work In Texas. The OOG requires all sections of the state application to be completed. Omission of data on the state application is grounds for disqualification of the application. Requests for accommodation should be made to the Human Resources office as early as possible in the application/employment process.
Equal Opportunity Employer
The Office of the Governor is an Equal Opportunity Employer. The Immigration Reform and Control Act of 1986 requires all new employees to present proof of eligibility to work in the United States within three (3) days of being hired. The Office of the Governor participates in E-Verify and will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Male candidates between 18 and 25 years of age are required to show proof of Selective Service registration (or exemption) prior to an offer of employment being extended. Such proof is not required to be filed with an application but must be provided upon request by the Human Resources office. For additional information pertaining to Selective Service registration, you may visit www.sss.gov. View a copy of the Agency's Equal Employment Opportunity Utilization Report.
Notice to Applicants Who May Require Reasonable Accommodation in the Interview Process
Applicants with disabilities who may need to discuss special accommodations during the interview process should email the OOG’s Reasonable Accommodation Program Manager or call 512-463-5873 in the Human Resources Department. If reasonably possible, please call at least 48 hours in advance to afford our representative and the hiring division sufficient time to properly review and coordinate your request.
Contact Human Resources