Advertising Specialist (Marketing Specialist II)

Job #: 2021-52

  • TWC Job #: 14623068
  • Opening Date: 6/18/2021
  • Travel Required: 20%
  • Monthly Salary: $3,500.00 - $4,000.00/mo
  • Position Location: Austin, Texas
  • Group Step: B17
  • Class: 1823

Veterans, Reservists or members of the Guard can compare this position to military occupations (MOS) at the Texas State Auditor's Office by pasting this link into your browser:

Omission of data on the state application is grounds for disqualification of the application. 

Only interviewed applicants will receive notice of the final disposition of the selection process.

OOG employees applying for a position in the same pay group, if selected, will be laterally transferred with a maximum increase in salary of 3.4%.

General Description:

The Advertising Specialist position reports to the Director of Tourism. Performs moderately complex (journey-level) marketing work. Work involves tourism advertising invoice processing, budget monitoring and advertising verification. Assists in the coordination of activities for domestic and international advertising and social media. Researches and responds to advertising questions from advertising agency, tourism staff and various internal and external EDT business partners and stakeholders. Works under general supervision, with limited latitude for the use of initiative and independent judgment.

Essential Duties:

  • Coordinates advertising program projects.
  • Reconciles, reviews and processes advertising invoices within stipulated timelines; prepares reliable estimates.
  • Actively monitors advertising budget and advertising placements.
  • Reconciles advertising affidavits, tear sheets and proof-of-run materials with advertising invoices.
  • Performs advertising agency contract administration support duties as assigned.
  • Prepares and proofreads advertising and marketing reports as required.
  • Works closely with other tourism section team members to ensure advertising needs are met.
  • Participates in coordination and verification of Internet and interactive advertising and social media promotions.
  • Assists in the coordination of tourism division advertising and marketing plans to compliment statewide tourism marketing goals.
  • Assists in editing and/or disseminating the division’s advertising plan and informational and marketing materials as directed.
  • Assists in coordinating daily projects with the Advertising Coordinator and the Tourism Deputy Director and the contracted advertising agency.
  • May represent the tourism division at meetings and events.
  • Must comply and follow all rules, regulations, policies and procedures of the department.
  • Maintains regular work schedule.
  • Performs all other related duties as assigned.

Minimum Qualifications:

  • Graduation from an accredited four-year college or university with major course work in advertising, marketing, business administration or a related field;
  • Two (2) years of directly related experience in budget reconciliation and billing invoice processing.

Note: Experience and education may be substituted for one another on a year-for-year basis.  

Knowledge, Skills, and Abilities Requirements:

  • Knowledge of budget monitoring and reconciliation.
  • Knowledge of advertising and marketing strategies.
  • Knowledge of personal computers and software applications.
  • Knowledge of English grammar and usage.
  • Skill in verbal and written communication.
  • Skill in attention to detail and accuracy.
  • Skill in proofing and editing.
  • Skill in organization and project management.
  • Ability to interpret and follow State of Texas regulations, policies, and procedures.
  • Ability to review and evaluate tourism data. 
  • Ability to present information in a concise and organized manner.
  • Ability to use a personal computer in a Windows software environment to include Word, Excel, PowerPoint, Publisher and Acrobat
  • Ability to communicate effectively in groups through either practiced or extemporaneous oral presentations.
  • Ability to routinely record information such as draft correspondence, reports, documents, policies, procedures, conduct interviews and record information, or prepare other lengthy documents using handwritten or mechanical means. 
  • Ability to identify problems, evaluates alternatives, and implements effective solutions.
  • Ability to develop and evaluate policies and procedures.
  • Ability to maintain effective working relationships within and outside the agency.
  • Ability to communicate effectively to convey complex ideas and concepts.
  • Ability to coordinate multiple large projects simultaneously.
  • Ability to travel 20%, (i.e., weekly or monthly under normal conditions for long distances).

Registration, Certification or Licensure:  Valid Texas Driver’s License.

Physical Requirements and/or Working Conditions:  This classification functions in a standard office environment and requires a regular schedule of 8-5, M-F or an alternate schedule to be approved by OOG.  Ability to move up to 20 lbs.  Ability to drive and travel as needed.  Will need to move about the office to access file cabinets, office machinery, etc. Must be able to communicate and exchange accurate information via phone, computer and in person.  Must be able to view invoices and written communications and marketing plans. Must be able to work hours that can include holidays and as needed.

The Office of the Governor is an Equal Opportunity Employer. The Immigration Reform and Control Act of 1986 requires all new employees to present proof of eligibility to work in the United States within three (3) days of being hired. The Office of the Governor participates in E-Verify and will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Male candidates between 18 and 25 years of age are required to show proof of Selective Service registration (or exemption) prior to an offer of employment being extended. Such proof is not required to be filed with an application but must be provided upon request by the Human Resources office. For additional information pertaining to Selective Service registration, you may visit Applicants may obtain a copy of the Agency's Equal Employment Opportunity Utilization Report upon request.

Notice to Applicants Who May Require Reasonable Accommodation in the Interview Process

Applicants with disabilities who may need to discuss special accommodations during the interview process should contact 512-463-5873 and ask to speak to the Office of the Governor’s Americans With Disabilities Act (ADA) Coordinator in the Human Resources Department. If reasonably possible, please call at least 48 hours in advance to afford our representative and the hiring division sufficient time to properly review and coordinate your request.