Community Relations and Outreach Specialist (Program Specialist III)

Job #: 2020-11

  • TWC Job #: 13837689
  • Opening Date: 9/23/2019
  • Travel Required: 25%
  • Monthly Salary: $4,000.00 - $4,900.00/mo
  • Position Location: Austin, Texas
  • Group Step: B19
  • Class: 1572

Military Occupational Specialist codes that may be applicable to this position: No military equivalent.

In order to qualify for this position a State of Texas Applications must be submitted through Work In Texas. The OOG requires all sections of the state application to be completed.

Omission of data on the state application is grounds for disqualification of the application.

GENERAL DESCRIPTION:

The Community Relations and Outreach Specialist is assigned to the Office of the Governor’s Texas Music Office (TMO) within Economic Development and Tourism, and reports to the Director of the Texas Music Office.  This position performs complex consultative services and technical assistance work and works collaboratively to execute program strategies, goals and responsibilities. Work involves planning, developing, and implementing program outreach, management and training; and analyzing performance data to determine the efficacy of certified TMO Music Friendly Communities and other TMO programs. Works under general supervision, with moderate latitude for the use of initiative and independent judgment. 

Essential Duties:

  • Performs technical, training, research, planning, program assessment, and administrative activities related to the TMO Music Friendly Community Program.
  • Serves as liaison to OOG staff, government agencies, community organizations and the general public to provide assistance on TMO resources and the Music Friendly Program.
  • Markets the Music Friendly Program to community and professional groups to encourage and stimulate participation in the program, traveling or otherwise communicating as needed to ensure effective outreach.
  • Responds to requests for Music Friendly training, programming and certification by collecting, organizing and/or preparing information needed to determine a community’s needs and programming, then fully executing, events from registration to final wrap-up.
  • Conducts surveys and/or reviews to determine compliance with program certification requirements, policies and procedures, while ensuring adherence to relevant city, state and federal guidelines.
  • Collaborates with others to analyze, recommend, design, and edit promotional materials.
  • Collaborates in the planning, development, implementation, analysis, and documentation of TMO initiatives, providing regular status reports and monitoring program performance, as directed.
  • Monitors and reports on program performance measures, assisting with the establishment of program goals.
  • Assists in working with potential and established program partners to collect and share best practices, develop new or revised program requirements, and enable collaboration among city and Convention and Visitors Bureau (CVB) liaisons and participating organizations.
  • Organizes and maintains the Music Friendly Community database and effectively tracks and communicates with participating communities throughout the process.
  • Develops, coordinates, and maintains web content associated with the Music Friendly Community program.
  • Advises musicians and related parties on all aspects of music as a business in Texas, strategizing as needed with Texas musicians and music businesses on how to increase monetization of their assets.
  • Responds to constituents regarding the TMO and other general Texas music industry inquiries. 
  • Maintains effective and ethical business relationships with Texas-based music professionals and provides expert guidance to those new to the music industry. 
  • Represents the TMO at music industry events, conferences, trade shows or other events, as needed.
  • Prepares and delivers presentations to internal and external audiences.
  • Remains well-informed of division and OOG initiatives, operations, new releases, web content, programs, statewide trends, OOG policies and procedures.
  • Demonstrates subject matter expertise, professional confidence, and clarity when representing the office.
  • Provides exceptional internal and external customer service.
  • Contributes to a variety of TMO initiatives, as directed, and assists in maintaining databases. 
  • Compiles, drafts and/or edits reports and briefing documents, as requested.
  • Maintains punctual, reliable, and consistent attendance.  May work extended hours, as needed.
  • Performs all other duties as assigned.

Minimum Qualifications

Graduation from an accredited four-year college or university with a degree in business, communications, public relations, music, marketing or related field plus three (3) years of experience in a field relevant to assignment.  Education and experience may be substituted for one another on a year for year basis.

Preferred Qualifications:  

Bilingual in Spanish.  Experience in the music or tourism industry.

Knowledge, Skills and Abilities:

  • Knowledge of local, state, and federal laws and regulations relevant to the music industry, economic development and/or tourism.
  • Knowledge of public administration and program management techniques.
  • Knowledge of current training techniques and marketing practices.
  • Skill in the use of standard office equipment, personal computers, Microsoft Office applications, and media technology such as digital cameras.
  • Skill in interpersonal communications. 
  • Skill in writing, editing and proofreading.
  • Skill in planning.
  • Skill in attention to detail.
  • Skill in multitasking and prioritizing.
  • Skill in providing outstanding customer service to internal and external customers.
  • Skill in planning and executing events.
  • Ability to maintain professionalism and confidence under stress.
  • Ability to identify problems, evaluate alternatives, and implement effective solutions.
  • Ability to establish goals and objectives, to devise solutions to administrative problems.
  • Ability to implement new administrative systems and procedures and to evaluate program effectiveness; to interpret rules, regulations, policies, and procedures.
  • Ability to exercise initiative and creativity.
  • Ability to create and present effective instructional content.
  • Ability to anticipate and address needs and risks.
  • Ability to exercise sound judgment and discretion.
  • Ability to maintain effective working relationships with diverse groups of people within and outside the agency.
  • Ability to work in a fast-paced environment and adapt to change.
  • Ability to communicate effectively and courteously to diverse audiences in a variety of formats.
  • Ability to travel frequently, 25%, under normal conditions for long distances. 

Registration, Certification or Licensure:   Valid Texas Driver’s License.

Physical Requirements and/or Working Conditions:  This classification functions in a standard office environment.  Ability to move up to 35 lbs.  Ability to drive and travel as needed.  Will need to move about the office to access file cabinets, office machinery, set up conference rooms for meetings, etc. Must be able to communicate and exchange accurate information via phone, computer and in person.  Must be able to observe and evaluate media and grant presentations. Must be able to work hours during a legislative session that include holidays and as needed.  Repetitive use of a keyboard at a workstation. Work with overlapping projects and deadlines. Work as a team member. Have direct customer contact. Must have stamina to work a regular 8-hour workday and to work extended hours as needed.


The Office of the Governor is an Equal Opportunity Employer. The Immigration Reform and Control Act of 1986 requires all new employees to present proof of eligibility to work in the United States within three (3) days of being hired. The Office of the Governor participates in E-Verify and will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Male candidates between 18 and 25 years of age are required to show proof of Selective Service registration (or exemption) prior to an offer of employment being extended. Such proof is not required to be filed with an application but must be provided upon request by the Human Resources office. For additional information pertaining to Selective Service registration, you may visit www.sss.gov. Applicants may obtain a copy of the Agency's Equal Employment Opportunity Utilization Report upon request.

Notice to Applicants Who May Require Reasonable Accommodation in the Interview Process

Applicants with disabilities who may need to discuss special accommodations during the interview process should contact 512-463-5873 and ask to speak to the Office of the Governor’s Americans With Disabilities Act (ADA) Coordinator in the Human Resources Department. If reasonably possible, please call at least 48 hours in advance to afford our representative and the hiring division sufficient time to properly review and coordinate your request.