Communications Specialist (Information Specialist III)

Job #: 2019-10

  • TWC Job #: 8678703
  • Opening Date: 10/09/2018
  • Travel Required: 30%
  • Monthly Salary: $3,750.00 - $4,583.00/mo
  • Position Location: Austin, Texas
  • Group Step: B19
  • Class: 1832

Military Occupational Specialist codes that may be applicable to this position: 37F, 46Q, 46R, 46A, 46X, 46Z, 37, 46, MC, 165X, 340, 03, 019, INF, PA, 4313, 4341, 4302, 4305, 3N0X0, 3N0X2, 35PX, 3N, 35

Omission of data on the state application is grounds for disqualification of the application.


Position resides within the Tourism program of Office of the Governor, Economic Development & Tourism Division.  The position performs highly responsible informational and educational work required for the promotion of Texas as a premier travel destination.  Work involves the research, writing, editing, and production of information materials for release to news and/or social media and for use by the agency, the public, and the travel industry.  Position coordinates tourism public relations activities in the U.S. market and other markets as assigned.  Position works under limited supervision with moderate latitude for the use of initiative and independent judgment.


  • Designs and directs public relations and public education campaigns.
  • Coordinates the preparation and distribution of organizational news and information releases.
  • Coordinates special events and activities.  These may include but are not limited to: media missions, speeches, press conferences, interviews, meetings, promotions, and consumer educational events.
  • Coordinates content and strategy for the Tourism program social media activity including analyzing reports on social media activity and its effectiveness.
  • Routinely reads, edits, interprets and composes press releases, presentations, reports and special publications, including collateral and advertorial copy.
  • Coordinates illustrative, photographic, or audiovisual content creation.
  • Develops website content.
  • Conducts interviews and researches sources, and ensures the completeness and accuracy of printed and online materials.  Advises staff in planning organizational news and educational items.
  • Responsible for coordination of activities with contracted vendors.
  • Coordinates outreach to Texas travel industry stakeholders. 
  • Analyzes travel market studies to inform the direction of public relations activities.
  • Coordinates tracking results of media, consumer, and travel trade promotional  efforts.
  • Responsible for lead fulfillment and distribution to Travel industry stakeholder groups.
  • Responds to general information inquiries about the Tourism program and activities.
  • Maintains regular work schedule.
  • Performs all other duties as assigned.


Experience in travel and tourism promotion, journalism, public relations, public information, communications, or media relations work.  Graduation from an accredited four-year college or university with major coursework in journalism, public relations, advertising, communications, tourism or related field is gnerally preferred.  Experience and education may be substituted for another.


  • Skill in verbal and written communication.
  • Skill in public relations.
  • Skill in working with social media and other channels of media communication.
  • Skill in managing projects and planning large events.
  • Skill in editing documents and designing printed materials.
  • Ability to communicate effectively to groups through either practiced or extemporaneous oral presentations. 
  • Ability to use a personal computer in a Window software environment to include Word, Excel, PowerPoint, Publisher and Acrobat
  • Ability to use website software.
  • Ability to exercise initiative and creativity.
  • Ability to identify problems, evaluates alternatives, and implements effective solutions.
  • Ability to review and evaluate tourism data. 
  • Ability to present information in a concise and organized manner.
  • Ability to coordinate multiple large projects simultaneously.
  • Ability to interpret and follow State of Texas regulations, policies, and procedures.
  • Ability to routinely record information such as draft correspondence, reports, documents, policies, procedures, conduct interviews and record information, or prepare other lengthy documents using handwritten or mechanical means. 
  • Ability to maintain effective working relationships within and outside the agency.
  • Ability to travel under normal conditions for long distances.
  • Valid Texas Driver’s License required with acceptable driving record. 

Registration, Certification or Licensure:   Texas Driver’s License.

Physical Requirements and/or Working Conditions:  This classification functions in a standard office environment.  Ability to move up to 35 lbs.  Ability to drive as needed.  Must be able to remain in a stationary position for 50% of the time.  Will need to occasionally move about the office to access file cabinets, office machinery, to distribute correspondence, etc. Must be able to communicate and exchange accurate information via phone, computer and in person. Must be able to observe and/or identify visitors and staff entering the building in person and/or via video monitor or call box.  Must be able to work hours during a legislative session that include holidays and as needed.