Marketing and Communications Specialist (Marketing Specialist IV)
Job #: 2018-77
- TWC Job #: 8647548
- Opening Date: 6/29/2018
- Travel Required: 25%
- Monthly Salary: $4,420.00 - $5,275.00/mo.
- Position Location: Austin, Texas
- Group Step: B21
- Class: 1825
Military Occupational Specialist codes that may be applicable to this position: 46Q, 46A, MC, 165X, 340, PA, 03, 4341, 4302, 4305, 3N0X0, 35PX
Omission of data on the state application is grounds for disqualification of the application.
This position works within the Office of the Governor (OOG), Economic Development and Tourism (EDT) Office, reporting to the Director for Business and Community Development. Responsible for coordinating special projects, compiling and disseminating research data, managing special events and marketing projects with division staff and external organizations, and preparing communication, among other various assignments. High-achieving professional demonstrates efficiency, superior customer focus and strong interpersonal effectiveness. May train, lead, and/or prioritize the work of others. Works under limited supervision, with considerable latitude for the use of initiative and independent judgment.
- Coordinates and plans marketing programs and activities, including coordinating meetings, special events, trade shows and conferences, business recruitment travel and seminars, as required, to fully support the Business and Community Development team.
- Develops, plans and implements marketing programs and promotional strategies to promote economic development activities.
- Drafts briefing documents for OOG staff, compiling data from multiple sources and editing for conciseness and clarity.
- Develops and disseminates digital content via various electronic platforms.
- Coordinates the design and delivery of marketing campaigns to complement statewide marketing goals.
- Fosters relationships with economic development partners including, but not limited to, Texas community partners, existing or prospective Texas businesses and investors, and strategic media publications.
- Coordinates the creation, production and dissemination of reports, marketing collateral, e-newsletters, presentations and other promotional materials for marketing effectiveness.
- Promotes the development of business start-ups, expansions and relocations to Texas through a variety of marketing and communication channels.
- Provides guidance on effective methods of marketing programs and products.
- Researches and develops strategies and plans that identify marketing opportunities and new project development.
- Evaluates media and advertising opportunities for statewide, national and international marketing campaigns.
- Remains well-informed of division and OOG initiatives, operations, new releases, web content, programs, statewide trends, OOG policies and procedures.
- Demonstrates subject matter expertise, professional confidence and clarity when representing the office.
- Maintains regular attendance and may work extended hours, as needed.
- Performs all other duties as assigned.
Bachelor’s degree from an accredited U.S. college or university with a degree in marketing, communications, business administration, economic development or related field plus three (3) years of experience in marketing, communications, or business and/or economic development. Must have experience in and possess considerable skills in government relations, marketing, public relations and/or public speaking. Experience and education may be substituted for one another on a year-for-year basis.
KNOWLEDGE, SKILLS AND ABILITIES REQUIREMENTS:
- Thorough knowledge of local, state, and federal laws and regulations relevant to program areas, and of the principles and practices of public administration and management.
- Knowledge of a wide variety of public and private data sources.
- Thorough knowledge of English grammar usage.
- Knowledge of community, economic and/or business development principles.
- Knowledge of industry and market terminology, procedures, and related business trends.
- Knowledge of the Texas legislative process.
- Knowledge of marketing principles and strategies.
- Knowledge of printing and design terminology.
- Knowledge of personal computers and related software applications.
- Excellent written and oral communication skills and strong editing skills.
- Skill in public relations and public speaking.
- Skill in attention to detail.
- Ability to establish goals and objectives.
- Ability to identify problems, evaluate alternatives and implement effective solutions.
- Ability to balance multiple projects and meet deadlines and objectives.
- Ability to prepare concise reports.
- Ability to communicate effectively to convey complex ideas and concepts.
- Ability to maintain effective working relationships within and outside the agency.
- Ability to work independently and as part of a team, and to support and contribute to a cohesive team environment.
- Ability to exercise initiative and creativity.
- Ability to exercise discretion and sound judgment in making critical decisions.
- Ability to maintain confidentiality.
- Ability to plan, assign and/or supervise the work of others.
- Ability to travel up to 25%, (i.e., weekly-monthly) under normal conditions for long distances.
- Skill in use of design software such as Adobe InDesign, Illustrator and Photoshop, preferred.
Registration, Certification or Licensure: Valid Texas Driver’s License.
Physical Requirements and/or Working Conditions: This classification functions in a standard office environment. Ability to move up to 35 lbs. Ability to drive and travel as needed. Will need to move about the office to access file cabinets, office machinery, set up conference rooms for meetings, etc. Must be able to communicate and exchange accurate information via phone, computer and in person. Must be able to observe and evaluate media and grant presentations. Must have the stamina to work a regular 8-hour work day and to work extended hours, as needed. Must be able to work hours during a legislative session that include holidays and as needed.