Advertising Coordinator (Marketing Specialist IV)

Job #: 2018-11

  • TWC Job #: 8562981
  • Opening Date: 10/11/2017
  • Travel Required: 30%
  • Monthly Salary: $4,025.00-4,416.67/mo
  • Position Location: Austin, Texas
  • Group Step: B21
  • Class: 1825

Military Occupational Specialist codes that may be applicable to this position: 46Q, 46A, MC, 165X, 340, PA, 03, 4341, 4302, 4305, 3N0X0, 35PX

GENERAL DESCRIPTION

Position resides within the Office of the Governor, Economic Development & Tourism Division.  Performs advanced marketing and administrative work required for the coordination and management of the advertising for the Tourism program, including promoting Texas as a premier travel destination in domestic and international markets through advertising and marketing programs targeting both consumers and travel professionals. Work involves extensive work coordinating advertising projects with a contracted advertising agency. Position recommends and administers program strategies, goals, objectives, guidelines, procedures, policies, schedules, priorities and evaluations. Position works under limited supervision with latitude for the use of initiative and independent judgment.

ESSENTIAL DUTIES

  • Performs work developing, planning, and implementing tourism program advertising and marketing plan and activities to complement statewide tourism marketing goals.
  • Develops, plans, and implements the advertising program strategy and conceptualization for domestic and international markets.
  • Administers implementation of digital, interactive, and social media advertising and marketing.
  • Collaborates closely with Public Relations program area on social media marketing and promotion.
  • Coordinates revisions, maintenance and production of the TravelTexas.com and travel.texas.gov websites.
  • Develops, plans, recommends and implements cooperative advertising and marketing programs for travel industry partners.
  • Reviews and approves marketing materials.
  • Manages and oversees the advertising agency on multiple tourism projects.
  • Monitors advertising budget.
  • Coordinates and implements advertising area efforts, including program objectives and goals, guidelines, implementation, and evaluation.
  • Works closely with staff of other tourism program areas to ensure advertising needs are met.
  • Coordinates the routine flow of estimates, invoices and other documents.
  • Represents the Tourism program at a wide variety of conferences, meetings and special events.
  • May assign and/or supervise the work of others, including the contractors.
  • Advises communities on economic development issues related to travel and tourism advertising and marketing.
  • Must comply with and follow all rules, regulations, policies and procedures of the Office of the Governor, Economic Development and Tourism division.
  • Maintain regular attendance and may work extended hours as needed
  • Perform all other related duties as assigned.

MINIMUM QUALIFICATIONS

Graduation from an accredited four-year college or university with a degree or major coursework in advertising, marketing, marketing communications or related field plus four (4) years of progressively responsible professional experience in planning, development and coordination of advertising and marketing projects.  Experience managing digital advertising, marketing and social media projects.  Related education may be substituted for professional experience on a year per year basis. 

Knowledge, Skills, and Abilities

  • Knowledge of budget processes, including monitoring and managing complex budgets.
  • Skill in oral and written communication.
  • Skill in attention to detail and accuracy.
  • Skill in proofing and editing.
  • Skill in organization and project management.
  • Skill in implementing digital advertising, marketing and social media strategies.
  • Skill in collaborative team work and experience with direct customer contact.
  • Ability to interpret and follow State of Texas regulations, policies, and procedures.
  • Ability to review and evaluate complex data. 
  • Ability work with overlapping projects and timelines and prioritize.
  • Ability to present information in a concise and organized manner.
  • Ability to use a personal computer in a Windows software environment to include Word, Excel, PowerPoint, Publisher and Acrobat.
  • Ability to communicate effectively to groups through either practiced or extemporaneous oral presentations. 
  • Ability to draft correspondence, reports, documents, policies, procedures, conduct interviews and record information, or prepare other lengthy documents using handwritten or mechanical means. 
  • Ability to identify problems, evaluate alternatives, and implement effective solutions.
  • Ability to exercise initiative and creativity.
  • Ability to develop and evaluate policies and procedures.
  • Ability to maintain effective working relationships within and outside the agency.
  • Ability to communicate effectively to convey complex ideas and concepts.
  • Ability to coordinate multiple large projects simultaneously.
  • Ability to exercise discretion and sound judgment in making critical decisions.
  • Ability to travel 30%, (i.e., weekly or monthly) under normal conditions for long distances.

Registration, Certification or Licensure:  
Valid Texas Driver’s License.

Physical Requirements and/or Working Conditions: 
This classification functions in a standard office environment and requires a regular schedule of 8-5, M-F or an alternate schedule to be approved by OOG.  Ability to move up to 35 lbs.  Ability to drive and travel as needed.  Will need to move about the office to access file cabinets, office machinery, set up conference rooms for meetings, etc. Must be able to communicate and exchange accurate information via phone, computer and in person.  Must be able to observe and evaluate media. Must be able to work hours during a legislative session to include holidays as needed.  Repetitive use of a keyboard at a workstation.